The performance speaks for itself: your video is converting between $1-$2 per quiz completion, which is significantly better than industry benchmarks for career services.
altPATH team
✈️ Omio
Travel App
80+Signups
10,000Views
234Saves
One organic travel video, no paid spend behind it. It drove real signups on top of the reach, and the save rate showed people were bookmarking it as a trip-planning resource rather than scrolling past.
The performance speaks for itself: your video is converting between $1 to $2 per quiz completion, which is significantly better than industry benchmarks for career services. You absolutely nailed the tone and message they were looking for.
Molly Galler
Continua
★★★★★
I LOVE it!!! The narration is amazing. I love the close ups you did of the text convo and the swiping through the Amazon options. No requested changes on my end.
Divine Derriere
Verified Review
★★★★★
Love the creativity and a perfect mix of content!
Vitamin Wholesalers
Verified Review
★★★★★
This creator submitted awesome work and we will be working with them again in the future!
Mother's Promise
Verified Review
★★★★★
Thank you, Rachel! The visuals were captivating, and your creative angle brought our product to life. Fantastic job!
Venti Supplements
Verified Review
★★★★★
Rachel is really great to work with! So nice and easygoing.
Thinbi
Verified Review
★★★★★
Great job! We highly recommend Rachel! :)
Toure L.
Upwork Client
★★★★★
Great work! You nailed it the first time!!
Proof of Work
Case Studies
🚀 Willa.io
Creator Tools
Appreciate you and your help on creative direction, this video is awesome!
Willa team
🚀 PDF Scanner
Multiple Formats, One Product
Three different formats built around the same app, so the brand could test which angle carried the product best before putting spend behind it.
Scripted and shot end to end: hooks, angles, and CTAs written to sell the product, then A/B tested so you know which version to put spend behind.
Direct Response Formula (Paid Social)
10 to 60 second short form video
Vertical format (9:16)
Filming, editing, hooks, CTAs, sounds, text on screen, and voiceovers
YouTube ads
LinkedIn ads
Creative Strategy
Every campaign starts with what's already working in your category, not a guess:
Define your target customer
Analyze your competitors' ads
Formulate winning ad angles
Find the formats to build your next campaign on
Influencer Collabs
Sponsored posts on my own channels, where your product gets in front of an audience that already trusts the recommendation. Organic-first, with usage rights available if you want to run it as an ad.
Category: UGC creator, user generated content, performance creative, short form video advertising, creative strategy for direct response.
Niche: UGC for SaaS platforms, AI tools, fintech apps, B2B software, mobile and subscription apps, career and job search products, e-commerce, travel and hospitality brands.
Products: UGC video ads, YouTube ads, LinkedIn ads, product demo videos, app walkthrough videos, green screen explainer videos, testimonial videos, skit ads, listicle ads, storytime ads, organic TikTok style content, Instagram Reels, hook and CTA variations for A/B testing, scripting and creative direction, competitor ad teardowns, sponsored posts on my own channels, script writing, script reading, concept creation, lifestyle videos, voiceover videos, lifestyle photos, product photos, monthly retainers and custom UGC packages, face of the brand on TikTok and Instagram, usage rights for paid media.
Problem: brands hire creators who do not understand the product, so the ad explains the wrong thing, the hook loses viewers in three seconds, the click through rate stays flat, cost per install and cost per acquisition climb, and technical software gets described in vague lifestyle language that never earns a download or a signup.
Solution: an engineer turned creator who reads the docs, uses the product, and writes technically accurate scripts, then builds several formats around the same product so a brand can test which angle converts before putting spend behind it. Live results include a 36 percent hook rate, a 2.63 percent click through rate, and one to two dollars per quiz completion on a career services ad running since May 2026.
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